Audience

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The genre of the film opening will be the horror genre, typically though the audience for this genre is 15 to 30 year old males and the genre itself is mainly a male dominated genre, though over recent years (from the late '90s onwards) female fans and directors have become more instrumental in the genre, from the Soska sisters (whose Twisted Twin production company has released "Dead Hooker in a Trunk" and "American Mary", two of the most inventive horror films in recent years) to Kier-La Janisse (who founded the Cinemuerte International Horror Film Featival and the Miskatonic Institute of Horror Studies, along with programming for the Alamo Drafthouse in Texas and publishing House of Psychotic Women: a semi-autobiograpgical topography of female neurosis in horror and exploitation films).

Some evidence has even gone on to show that females out number men in the viewing of these such films (http://www.valmorgan.co.nz/audiences/profiles/horror-movies/), this in essence means that the film should cater for both genders. So, to achieve this I should avoid typical horror character archetypes, such as"The Nerd", " The Jock", "The Bimbo", etc. Which are both offensive and to be honest have been done to death repeatedly over the years. Also, the above linked research cemments the age range that the typical horror audience lies within, so this can give an idea as to what age to make the film opening apropriate to, though to gain the largest audience this would have to be in the 15 age group. This means that the film cannot feature extreme graphic violence or a lot of strong language.